As e-buyers crowd the markets, the major concern for all e-sellers is gaining the trust of their customers. and to make the realize that their website is not ‘a cyber deceit’. On an average, it takes around 2- 3 seconds to build or break the trust ie these first 2 to 3 seconds determine if they will stay on your website or click on the top right red cross.Depending on whether they stay on your website or stray away from it is the catch- the one that will cause you to either lose or gain an e-customer.With the possibility of phishing, scams and internet malware, people are more careful with their clicks and as your online store requires transaction of bucks, the trust of the customer is of utmost concern.
1- They Judge The Book By It Cover:
Firstly and most importantly the outlook of the website must be professional yet entertaining, with all the fixes of a proper website that must be immaculately designed with minimum popups or malware that might cause the customer to get overwhelmed and leave. Keep the language simple and the font clear and immaculate grammar. Refrain from using stock images as it gives an overall tacky impression and prefer using original images.
2- Latest or the LATE-EST
Make sure that all content and information related to the products is precise and up to date whether its is about shipping, contact information, product information or other shipment procedures keep it updated. If there is any drastic change in the product or pricing then throw in a few reviews and comparative study so the buyer is convinced to buy the product without any ambiguity.
3- Secure Badges mean a secure Site
As internet scamming and other counterfeits are increasing at at alarming rate, on-line buyers are super conscious of their privacy and security along with the process of keeping their personal information safe. It is a must that no cookies or viruses dwell upon your website and that it is safe for the buyer, fake looking or unsafe websites lead to suspicion amongst the potential buyer. A secure server displays a notice to the customer that they are browsing in a safe zone. It is vital to display your SSL certificate at positions on the website. Trust badges should be present and sidebar notes to indicate that your website is safe through a third party provider.
4-Online Because We Care
Online community or e-community as it is usually refereed as , is all about connectivity. The essence of any online company or corporate depends on the key element of how frequently the store is socially present and how active they are with their online community. If the store is not active on any social networking website or hasn’t shared anything, the buyer starts having second thoughts about whether or not it is an active store. It is vital to engage with your audience and to respond to any queries. So it is a must for any online website to have a ‘chat now’ window!
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